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About Hans Visser

Hans Visser Bloemen is originally a family business which has now grown into one of the largest flowerexporters in the Netherlands. We are a modern company that exports flowers in Europe, the Middle East and Asia. Our wide range of quality cut flowers, foliage, decorative materials and related articles is extensive. Every day, thousands of varieties of daily fresh flowers are personally offered by our specialised sellers and in our webshop.   

Personal contact is still important to us, which is why you, the customer, have a permanent contact person assigned to you. You can discuss your questions or wishes with him/her, in your own language, by telephone, WhatsApp and/or email.

Welcome to the Hans Visser Flowers family!

Service, knowledge and flexibility, that’s what we stand for - Dennis, management Become a customer

Our clients

We process large volumes every day. As a result, our supply is always fresh daily and our cold store is almost empty at the end of the day. We can do this because of our large customer base. Among our customers are (international) wholesalers, retailers (florists), importers, event and wedding planners and small independent flower distributors. Everyone is welcome. Please contact us directly for your first order.


Our benefits:

Largest range of flowers (click here for plants)
Competitive prices
Directly from growers
Daily fresh flowers
High quality
Processing and shipment as you wish.
Fast webshop (link with your own webshop)
Personal contact in your own language

Walking through the rows every morning to inspect the freshest flowers is the most beautiful profession there is. Service, knowledge and flexibility, that’s what we stand for - Martijn, buyer

onze werkwijze Own inventory

We work with our own inventory. Our buyers start their day early and inspect the flowers before they are offered on ‘the clock’. They buy the best quality for you at competitive prices. We also buy directly from growers. The advantage here is that we can offer exclusive varieties and the best qualities. And all this at the right prices, without the intervention of a third party.

You can find our assortment in our webshop. Because our inventory is sold out every day, we start every day with fresh flowers.

Take a look in our webshop »

Buying the best quality at the right prices for your customer is a great challenge every day - Martin, senior buyer


The buyers at Hans Visser buy fresh supplies every day and directly on the clock at various auctions. Most flowers are bought at three branches of Royal Flora Holland. Every day, we also buy directly from growers at special prices. Thanks to our good contacts with local growers, we are the first to offer you exclusive and special varieties. You will find our product range in the webshop, which is directly linked to our inventory.  

Every day the freshest products and a great selection - Martijn, buyer

Buying directly from the grower’s garden

We have selected the best local growers for you. This guarantees the freshness and quality of your flowers. You see the price in advance and we make good arrangements together. Thanks to our personal contact with these growers combined with the digital connection, we can live up to your expectations. Our buyers know the growers personally and often have a long-standing working relationship with them, which creates a good working relationship and allows you to reap the benefits!

Walking along the rows of fresh flowers early in the morning to inspect the products is the most beautiful thing there is - Frits, buyer

Preparing orders for transport and final check

Our employees are specially trained to package your flowers correctly. Because we’re dealing with fresh products, this very packing and preparation process is an important aspect of our service. Your products are always handled with care by our staff and we always conduct a final check. This is to ensure that your flowers are delivered to you in optimal condition. The products are delivered as you wish: in boxes or on water. Do you have other wishes? Discuss them with us and we will look at the options together. 

A fast webshop for our customers with a stable system behind it, that’s what I stand for - Arjan, Sales


We work with a fast and well-organised webshop. Here you can see our daily fresh inventory and current prices. We also offer you the opportunity to link your own webshop to our inventory by means of a VMP or API link. Your customers order in your own webshop and the order is processed and delivered to you by Hans Visser Flowers.

Every day you get to work with fresh products, and it is a challenge to deliver those thousands of stems to the customer on time


We have become specialists in exporting flowers all over the world. Every country has its own rules, and our staff takes care of all the correct export documents so that your flowers are delivered to you on time and properly packaged.

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